What is it?

The Gold Standard is a voluntary code of good practice for Safeguarded and Defined Benefit Pension Transfer advice, based around a set of principles.

Financial advice firms can adopt and promote this standard by adhering to these principles, so consumers can be more confident they are dealing with a firm that is going beyond minimum requirements when giving financial advice and a personal recommendation as to whether to transfer their pension.

The nine principles.

  • Helping clients understand when advice is appropriate.
  • Ensuring advice given supports the clients’ overall wellbeing in the context of their stated objectives.

  • Ensuring client understanding and acceptance of all charges.

  • Ensuring the most appropriate and updated technical skills are applied.

  • Transparent management of Conflicts of Interest.

  • Helping clients understanding the cost of transferring benefits.

  • Avoiding unregulated investments and introducers.

  • Transparency in advice processes and outcomes.

  • Promoting the Consumer Guide to the Pension Transfer Gold Standard.

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